Back in 2012, I was an expat in a global position based in Switzerland, traveling around the globe 190 days a year and constantly meeting with great people. It was a time full of challenges and all the resources I needed: a top-notch international team, a great budget, a company award for a game-changing project we developed, housing and all the benefits of a Forbes 50 company.But one day, after four years at this pace, and looking into hundreds of variables I couldn’t directly relate, I decided there was a great need to have a strategic methodology in order to create what I now call marketing models. But back then I didn't call them that.
To know more- https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2020/02/18/5-principles-for-entrepreneurs-to-follow/